Autoresponder Madness Review looks at email writing tips.
When it comes to writing emails, the primary focus of each email must be for your subscriber is not only to open your emails, but to actually read them.
Simple? No not really.
People nowadays get sent far too many emails per day. I know I do. Sometimes I dread looking at my inbox because I know it will be full.
Majority of these emails will get deleted before they have even been opened let alone read.
So how can you make sure this doesn't happen to you?
There's a certain etiquette when it comes to writing emails. Lets take a look at some.
Email Writing Tips: Four important areas for you to consider:
- Getting started
- Subject Line
- The Sending Part
Autoresponder Madness Review Email Writing Tips – “Getting Started”
Before you even start to write anything, you need to define something first. Who exactly are you writing to?
You may think this is a simple question but it really does require a bit of thought. Define your audience. When you have done this you will be better at knowing what content they want to have delivered to them.
When you have defined your audience you can then get people onto your email subscribers lists/s.
If I was you I would use a double opt-in. This means you avoid the legal loops of spamming should anyone get the hump with your emails 🙂
For do's and don'ts of spam please read carefully the advise your email solutions client gives you. For example if you are using Aweber, when you write your email, it will give you a spam calculator. It will also give you a heads up on how you can improve your email.
Autoresponder Madness Review Email Writing Tips – “Subject Line”
One simple line can make a whole load of difference when it comes to your open rate. Your subject line is your way in.
Think very carefully about your subject line. Would it be an email you would open? Keep your subject line straight to the point. Also please, whatever you do don't be cryptic. It's old news now. People are more wise to the whole, “You should read this first” or “Is product XYZ a scam”.
Make each subject line unique and whatever you do don't use all CAPITAL LETTERS!! No one likes to be shouted at 🙂
Also make sure that your subject line matches your content and make sure that you use urgency where possible but don't over do it.
Autoresponder Madness Review Email Writing Tips – “Content”
Mould your content to a specific audience that you uncovered in the “getting started” part for the best chance of engagement.
Try where possible to make your emails personal. This doesn’t mean you have to tailor your email to every individual, but you need to try to write it as if you were sending it to one person only.
Be as normal as possible. People are more likely to relate to what you’re saying if you use everyday language.
Play to people’s emotions. If you can appeal to an emotional reaction in people, they are far more likely to engage with your content.
All you really need to worry about is giving your audience something they need or want.
Don’t forget about the call to action. It goes without saying, you want people to enjoy reading your emails but don’t forget about your end goal here.
Autoresponder Madness Review Email Writing Tips – “Sending”
Make sure that each email you send is proof read properly. It's best to either write them and then come back a day later to read over it or get someone to read it for you.
In almost all email marketing clients you can send a test email to either yourself or someone else. You can then see how the whole format looks and how it reads. Is there anything you feel you may have missed?
Also try and be consistent with the frequency of when you send them. Say for example you have a weekly newsletter. Try to make sure you send it on the same day at the same time. That way you “program” your audience to expect an email from you.
Believe it or not timing is everything!
We hope you found these email writing tips helpful in this Autoresponder Madness Review.