What are the best email marketing solutions for your business?
Let's take a look at email marketing services so that you can better use it to make a difference to your customers.
You can either do email marketing the easy way or the hard way.
The hard way is to manually store the email addresses you get and then email them all individually or you can do it the easy way.
The way forward for email marketing is to automate everything. To do this you are going to need an online email marketing solution.
There are many services out there you can use to make your life a little bit easier. Let's look at these and you can then make a decision which one may be the best for you and your business.
As with all email marketing platforms, mail chimp will help you collect people's email addresses and store them in an easy and convenient way.
Mail chimp is also great for using your emails and social media together. Your subscribers will be able to connect to social network pages to share your email marketing campaigns.
A simple click and you'll be able to broadcast your email campaign and update your social networks, such as Facebook, Twitter and Delicious, with your latest promotions.
Different pricing structures:
Lets look at:
Getresponse works in a similar way to mail chimp. However, it's autoresponder functionality is it's biggest selling point. It has some of the most comprehensive features available. You can send email by either action-based messages or time-based.
Time-based options include cycles such as certain days, weeks and even times of day.
The action-based messages can be triggered by your subscribers actions or information such as:
- changes in contact preferences
- opens and clicks
- completed transactions
- completion of a particular form
The only downside to Getresponse is it's pricing structure. They have something like 21 different pricing plans.
Next up is:
Aweber's autoresponder features are just as good as Getresponse's. However, with Aweber their features are more timed based. You just create a few emails and then set the schedule. For example:
Say one of your customers decides to subscribe to your list. You would usually set Aweber to send them a welcome email as soon as they have signed up. You may then want to email them again in a few days time so you set the schedule for it to be delivered in two or three days time. You then may want to send them an follow up email for say a weeks time.
One great feature of Aweber is being able to move subscribers over to different lists. So for example, if you send them an email with a link to buy a certain product and they do, you can then set up Aweber to then move them on to a buyers list etc.
There are many more email marketing solution platforms out there but when starting out these are the top three you are best starting with. We hope you enjoyed this post. To learn more we suggest you look at Autoresponder Madness to teach you exactly how to engage your leads and customers.